// Visual Design, Web Design
LI Wind Website Design
Website design for a Long Island offshore wind energy initiative — translating complex energy infrastructure into an accessible, mission-driven public-facing digital presence.
// OVERVIEW
LI Wind is a Long Island offshore wind energy initiative requiring a public-facing website to communicate project progress, environmental benefits, and community engagement opportunities to Long Island residents and stakeholders. The design needed to balance technical credibility with public accessibility — making a complex infrastructure project feel relevant and approachable.
// THE CHALLENGE
Energy projects of this scale face public skepticism and require proactive, transparent communication strategies. The website needed to serve both informed stakeholders (regulators, environmental groups, press) and general public audiences who just wanted to understand what was being built and why it mattered to them.
// PROCESS
AUDIENCE MAPPING
Identified three primary audience segments: local residents, environmental advocates, and press/media. Each segment needed different content depth but the same core credibility signals: scale of impact, environmental benefit, and project timeline.
VISUAL DIRECTION
Developed a clean, light visual system inspired by sky and coastal imagery — reflecting the offshore wind context without being clichéd. Strong typography, open layouts, and project photography created an authoritative yet approachable feel.
PAGE DESIGN
Designed the full Home page and News/Updates section — establishing the core template system for ongoing project communication throughout the development lifecycle.
// OUTCOME
Delivered a public-facing website design that communicated the LI Wind project’s scope, mission, and community benefits clearly across all audience segments — supporting public engagement and media relations throughout the project development phase.
