// Brand Identity, Visual Design
Logo Design Collection
A collection of logo and brand identity designs across multiple clients — Tackle.us, TPL, PHTT, ITS, BNN, and others — spanning sports, technology, nonprofit, and professional services.
// OVERVIEW
A selection of logo and brand identity work across multiple clients and sectors. Each mark was developed through a structured discovery and refinement process — understanding the client’s positioning, competitive landscape, and target audience before putting pencil to paper. The collection spans sports & recreation (TackleUS), logistics services (TPL, ITS), media (BNN), and nonprofit (PHTT) sectors.
// PROCESS
DISCOVERY
For each engagement: brand audit of the competitive landscape, positioning discussion with the client, and definition of the key brand attributes the mark needed to communicate. A logo that’s right for a sports platform looks very different from one designed for a professional services firm.
CONCEPT DEVELOPMENT
Generated multiple distinct directions for each client — typically 3-5 concepts representing meaningfully different strategic and aesthetic approaches, not just variations of the same idea. Each concept was presented with rationale.
REFINEMENT
Refined the selected direction through iterative rounds with client feedback — adjusting proportions, weight, color, and letterforms until the mark was right at every size, in every context, in every color configuration.
DELIVERY
Delivered complete brand packages: primary logo, alternate lockups, color variants (full color, reversed, single color, black/white), file formats (AI, EPS, SVG, PNG, PDF), and a one-page brand usage guide.
// OUTCOME
Each client received a distinctive, memorable mark that accurately represents their brand positioning and works across all contexts — from business cards to billboards, digital to print.
