// Design Systems, UX Research
UEG Brand & UX Documentation
Brand style guide, user personas, and user stories for UEG — creating the foundational UX documentation that aligned the product team around a shared understanding of the user and the brand.
// OVERVIEW
This engagement covered the full spectrum of foundational product design documentation for UEG — from visual brand identity through user research artifacts. The deliverables established a shared language for the design and product team: how the brand looks, who the users are, and what they need the product to do.
// WHAT WAS DELIVERED
BRAND STYLE GUIDE
Comprehensive visual identity documentation covering logo usage, color palette with accessibility ratios, typography system, iconography guidelines, photography direction, and do/don’t usage examples. Designed to be the single reference source for all brand decisions.
USER PERSONAS
Developed two primary and one secondary user persona based on research synthesis — each capturing goals, behaviors, pain points, tech comfort level, and key quotes. Personas were designed to be actionable decision-making tools, not wallpaper.
USER STORIES
Translated persona insights into a structured set of user stories covering the core product use cases. Stories followed the standard format (As a [user], I want to [action] so that [outcome]) and were prioritized by frequency and impact.
// OUTCOME
The documentation suite gave UEG’s team a complete foundation for consistent product and brand decision-making — reducing ambiguity in design reviews, aligning engineering on user needs, and ensuring brand consistency across all touchpoints.
Add screenshots: Style guide pages, User personas, User stories